Some of my client work and testimonials.
THorpe park
(HEAD OF MARKETING INTERIM)
Thorpe Park asked me to complete a six-week project for them as interim Head of Marketing (July-September 2019). A key project was reviewing their 2019 marketing activity and planning 2020 marketing strategy.
THE LONDON EYE
(COPYWRITER - WEB, SOCIAL & CONTENT PLANNING)
From 2016-2018, I worked on the social strategy for the London Eye, planning and writing the content for their Facebook, Twitter and Instagram accounts and the weekly #EyeLoveLondon blog.
LASTMINUTE.COM GROUP
(COPYWRITER - CAMPAIGNS AND INTERNAL COMMS)
For over three years I have been supporting leading online travel retailer lastminute.com Group with internal and external communications - newsletters, online content and rebranding internal docs. I have become their go-to copywriter for the different brands and teams across the globe.
I also work closely with their media company, Forward, on marketing strategy and creating content for their agencies - Playbook and Travelpeople - and, in turn, their clients including Visit Britain, Brand USA, San Diego Tourist Board and South Africa Tourism.
LONDON REVEALED MAGAZINE
(EDITOR)
On a bi-monthly basis, Park Plaza Hotels and Resorts produce London Revealed magazine which goes into all of their hotel rooms, locations across London and online. It contains travel stories, features on their bars and restaurants, live entertainment listings and interviews. I project manage the production - writing, editing and creating the design brief, working with designer Angela Lyons.
FOXES ACADEMY
(COPYWRITER - EMAIL NEWSLETTERS & SOCIAL MEDIA TRAINING)
Foxes Academy and Foxes Hotel are a truly inspirational organisation - setting the benchmark as a specialist catering and training college for young adults with learning disabilities. In 2015 a three-part documentary series all about them - The Special Needs Hotel - was shown on Channel 5.
It's a pleasure to work for them, creating the Academy's social media planners, delivering training sessions for staff and writing copy for their newsletters.
POWERLEAGUE and powerplay
(digital/social strategy & planning)
A six-week in-house project at the beginning of 2020 to create a strategy and content plan across web, email and social channels at a central and club level (for 39 clubs) and two brands.
SECRET ESCAPES
(COPYWRITER - web/seo)
Re-writing hotel and destination listings to optimise them for sales on Secret Escapes.
CHESSINGTON WORLD OF ADVENTURES RESORT
(SENIOR MARKETING PROJECT MANAGER - rebrand)
After working for the company as the Resort Marketing Manager, then leaving to set up Thoughtfully, they brought me back as a freelance project manager.
In 2013, the theme park resort decided to make an early exit from their franchise agreement with InterContinental Hotels. They wanted to rebrand the hotel, becoming the fully-themed Chessington Resort with two African style hotels, complete with a savannah! I project managed the franchise exit including the full online and offline rebrand, and the changing over of the hotel systems.
AAT AND INFORMI
(BUSINESS WRITER)
I’m a regular writer of business articles and blogs for the Association of Accounting Technicians (AAT) and their startup business advice site Informi. See some of the articles here:
> How AAT members are helping to problem-solve around coronavirus
> The many inspiring ways businesses are responding to the coronavirus outbreak
> Damn I wish I’d thought of that - the 10 coolest startups
> How to start an Airbnb business
> How do I use email marketing to promote my business?
> How do I create a business marketing strategy?
> How to write a marketing plan
co specs by cas oh
(COPY editor)
CO Specs is your comprehensive A to Z guide to the world’s most popular classic cocktails. See the full case study here.
Testimonials
"Got to say that’s a first class first effort. In fact, I don’t have any changes at all. You’ve definitely got the knack for fitting the content to the widgets and thank you as well for sourcing images. You’ve nailed the brief content-wise too. Really, really happy with this. Looking forward to the next one. You’re one of the easiest writers to work with."
- Huw Moxton, Informi Digital Marketing Manager
“Sophie is a very balanced, level-headed and trustworthy professional, who has a great and very likeable personality. I would definitely highly recommend using Sophie’s experience in marketing.”
– Toby Forer, General Manager at SEA LIFE London Aquarium
“Sophie took immediate ownership of the projects which was a relief to me, slotted in well to the business and team, and offered useful solutions which she followed through to ensure they were completed and thoroughly handed over before leaving. I would recommend Sophie’s services as an extension of your team.”
– Sheila Pandya, UK Marketing Manager at Park Plaza Hotels & Resorts
“Sophie is forward thinking and proactive who is keen to both apply her significant experience as well as identify and try new methods and strategies, to deliver enhanced performance. She is approachable, fun to work with, and applies great attention to detail when planning and tracking success. I would highly recommend working with her.”
– Shaun Micallef-Green, Digital Marketing Manager at Holiday Extras
“Sophie provided great support to the marketing activity at Corus Hyde Park and the two restaurants that I managed. Sophie proved to be a valuable source of information, ideas and was always supportive of schemes to drive the businesses forward. Sophie was very personable and a pleasure to work with despite the pressure of a busy workload.”
– Andrew Hollett, General Manager at Corus Hotel Hyde Park, The Gay Hussar & Elena’s L’Etoile Restaurants
“I had the pleasure of working with Sophie with the goal to build a brand. Her knowledge in social media and brand growth is admirable. She was effective in organisational needs and is very easy to bounce ideas with, her vision and goals are clear and she is one of the most adaptable people I have worked with.”
– Magique Masters, Business Development at VIA Our Agency