Client work 

Working with agencies, social enterprises, hotel groups, travel companies and publishers.



From 2016-2018 I worked on the social strategy for the London Eye and wrote the weekly #EyeLoveLondon blog.

I also work with the other London Merlin group attractions on seasonal campaigns such as Halloween and Valentine's - creating themed social content and coming up with design briefs and creative copy to take campaigns cross-channel. 

>  Read this gruesome story for The London Dungeon's Death Express


For nearly three years I have been supporting leading online travel retailer Group with internal and external communications - policies, newsletters and online content. I have become their go-to copywriter for the different brands and teams across the globe.

I work closely with their internal media agency, the Travel People, running their LinkedIn account, writing articles, case studies and sales decks. 



Foxes Academy and Foxes Hotel are based a couple of miles down the road from the Thoughtfully office in Somerset. They're a truly inspirational organisation - setting the benchmark as a specialist catering and training college for young adults with learning disabilities. In 2015 a three-part documentary series all about them - The Special Needs Hotel - was shown on Channel 5. 

It's a pleasure to have started working for them, firstly creating the Academy's 2018 social media planner and more recently writing the copy for their Spring and Summer 2018 newsletters


After working for the company as the Resort Marketing Manager, then leaving to set up Thoughtfully, they brought me back as a freelance project manager. 

In 2013, the theme park resort decided to make an early exit from their franchise agreement with InterContinental Hotels. They wanted to rebrand the hotel, becoming the fully-themed Chessington Resort with two African style hotels, complete with a savannah! I project managed the franchise exit including the full online and offline rebrand, and the changing over of the hotel systems. 


I’m a regular writer of business articles and blogs for the Association of Accounting Technicians (AAT) and their startup advice site Informi. See some of the articles here:

How to start an Airbnb business 
How do I use email marketing to promote my business?
> How do I create a business marketing strategy?
> How to write a marketing plan
> How to write a business proposal
> How to set up a Facebook page for business 



On a bi-monthly basis, Park Plaza Hotels and Resorts produce London Revealed magazine which goes into all of their hotel rooms and online. It contains travel stories, features on their bars and restaurants, live entertainment listings and interviews. I project manage the production - writing, editing and creating the design brief, working with designer Angela Lyons.  


Re-writing hotel and destination listings to optimise them for sales on Secret Escapes


Testimonials and Feedback 

"Got to say that’s a first class first effort. In fact, I don’t have any changes at all. You’ve definitely got the knack for fitting the content to the widgets and thank you as well for sourcing images. You’ve nailed the brief content-wise too. Really, really happy with this. Looking forward to the next one. You’re one of the easiest writers to work with."

- Huw Moxton, Informi Digital Marketing Manager

“Sophie is a very balanced, level-headed and trustworthy professional, who has a great and very likeable personality. I would definitely highly recommend using Sophie’s experience in marketing.”

– Toby Forer, General Manager at SEA LIFE London Aquarium

“Sophie took immediate ownership of the projects which was a relief to me, slotted in well to the business and team, and offered useful solutions which she followed through to ensure they were completed and thoroughly handed over before leaving. I would recommend Sophie’s services as an extension of your team.”

– Sheila Pandya, UK Marketing Manager at Park Plaza Hotels & Resorts

“Sophie is forward thinking and proactive who is keen to both apply her significant experience as well as identify and try new methods and strategies, to deliver enhanced performance. She is approachable, fun to work with, and applies great attention to detail when planning and tracking success. I would highly recommend working with her.”

– Shaun Micallef-Green, Digital Marketing Manager at Holiday Extras

“Sophie provided great support to the marketing activity at Corus Hyde Park and the two restaurants that I managed. Sophie proved to be a valuable source of information, ideas and was always supportive of schemes to drive the businesses forward. Sophie was very personable and a pleasure to work with despite the pressure of a busy workload.”

– Andrew Hollett, General Manager at Corus Hotel Hyde Park, The Gay Hussar & Elena’s L’Etoile Restaurants

“I had the pleasure of working with Sophie with the goal to build a brand. Her knowledge in social media and brand growth is admirable. She was effective in organisational needs and is very easy to bounce ideas with, her vision and goals are clear and she is one of the most adaptable people I have worked with.”

– Magique Masters, Business Development at VIA Our Agency