Ever find yourself racking your brains for ideas on how to get more customers? Wondering if you should be doing things differently or if you're missing out on something? It's so easy to only look inward when you're busy running a business but it's so important to keep looking out. Don't lose touch with what's going on in the world around you, what's trending across your industry and what businesses like yours are doing to be the best. And just as important as what they are doing is what they aren't doing for their customers. These are the things that you can do to carve out competitive advantage over time. 

  1. Who are your competitors?

  2. How long have they been in business?

  3. How many employees do they have?

  4. What products and services do they offer and which are their most popular?

  5. How much do they charge?

  6. What is their current marketing strategy?

  7. What’s their most successful marketing channel?

  8. Why would most customers say that they used them?

  9. What do they do better than you?

  10. What do they do worse than you?

(Image Teddy Kelly on Unsplash)

MarketingSophie Cross